{"title":"Digital Marketing","description":"","products":[{"product_id":"breakthrough-advertising","title":"Breakthrough Advertising","description":"\u003cp\u003e\u003cspan\u003eThis is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe reason why is because it deals with how to channel the forces in the marketplace which control sales.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePut simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Beavers","offers":[{"title":"Default Title","offer_id":43718743851031,"sku":null,"price":230.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/8407\/4775\/files\/BreakthroughAdvertising_EugeneM.Schwartz.jpg?v=1762098597"},{"product_id":"contagious-why-things-catch-on","title":"Contagious: Why Things Catch On","description":"\u003cp\u003e\u003ci\u003eNew York Times\u003c\/i\u003e\u003cspan\u003e bestseller and named Best Marketing Book of 2014 by the American Marketing Association\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIf you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why \u003c\/span\u003e\u003ci\u003eNew York Times\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003earticles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eContagious\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003ecombines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, \u003c\/span\u003e\u003ci\u003eContagious\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003eexplains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, \u003c\/span\u003e\u003ci\u003eContagious\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003ewill show you how to make your product or idea catch on.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Beavers","offers":[{"title":"Default Title","offer_id":43835734556695,"sku":null,"price":250.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/8407\/4775\/files\/Contagious-WhyThingsCatchOn_JonahBerger.jpg?v=1762666079"},{"product_id":"purple-cow-transform-your-business-by-being-remarkable","title":"Purple Cow","description":"\u003cp\u003e\u003cb\u003eThe cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003eFew authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Beavers","offers":[{"title":"Default Title","offer_id":43955780485143,"sku":null,"price":199.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/8407\/4775\/files\/PurpleCow-TransformYourBusinessbyBeingRemarkable_SethGodin.jpg?v=1763357468"},{"product_id":"this-is-marketing-you-cant-be-seen-until-you-learn-to-see","title":"This is Marketing: You Can't Be Seen Until You Learn To See","description":"\u003cp\u003e\u003cb\u003eReal marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eOver the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eNow, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labor.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIt's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. 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